Two Missions and Our Slogan

At ruruan inc. we may be perceived as a company run by women and individuals with disabilities, but we are determined to redefine portable bidets as an essential hygiene product for restroom use. Our mission is to shift the prevailing culture of wiping with toilet paper and wet tissues to a more sanitary practice of cleansing with water.

By making this transition, we not only enhance personal hygiene—especially in sensitive areas such as the anus and genital regions—but also significantly reduce a host of environmental and financial burdens. These include:

1. Primary Issue: Excessive use of toilet paper and wet wipes leading to clogged toilets.
2. Secondary Issue: Even when flushed, these materials accumulate in septic tanks, causing blockages.
3. Tertiary Issue: The financial and logistical challenges of wastewater treatment.

Beyond these benefits, our portable bidet also serves a social mission: by exporting it to global markets—excluding only nations without restroom facilities—we contribute to job creation for people with disabilities. As a company led by women with disabilities, we are committed to spearheading this cultural shift from wiping to washing, starting in South Korea and expanding worldwide.

Product Features

From Wiping to Washing—A Global Trend

As of the 21st century, household bidet penetration rates stand at approximately 46% in South Korea and 70% in Japan, with rapid expansion in China, the United States, and Europe. While bidets are increasingly common in private homes, public restrooms and shared facilities remain largely unequipped. Even where bidets are installed, hygiene concerns—especially regarding shared nozzles—deter many users, particularly women.

Moreover, people accustomed to bidets often find it difficult to use restrooms without one. Some even avoid defecation outside their homes, highlighting the growing necessity of portable bidets. Traditional wiping methods leave residue due to the anatomical structure of the anal sphincter, potentially leading to underwear stains, itching, and skin irritation.

Despite the existence of various portable bidet products, their adoption remains far below that of household bidets. After analyzing user feedback, we identified several key limitations in existing portable bidets:

1. Analysis of Existing Portable Bidets

Operational Drawbacks

1. Rechargeable Models: Require pre-charging; become unusable if the battery runs out.
2. Battery-Powered Models: Stop functioning abruptly when batteries deplete, requiring spares.
3. Water Refilling: Users must fill the device at a sink before use—problematic in crowded restrooms.
4. Noise Issue: Motor pumps generate audible sound, causing embarrassment and misinterpretation as adult devices.
5. Hygiene Concerns: Users must clean the nozzle at a public sink, or store it unclean if facilities are crowded.
6. Manual Squeeze Bottles: Require hand strength for operation, making them difficult for children and the elderly.

Cost and Manufacturing Challenges

1. High Component Costs: Motor, pump, battery, charging port, and circuit board increase production expenses.
2. Complex Assembly: Numerous electronic parts reduce productivity and raise manufacturing costs.
3. Bulky Design: The presence of electronic components results in a larger, less portable product.
4. Regulatory Compliance: Electric models must obtain safety certifications (e.g., KC certification in South Korea).
5. Durability Issues: Susceptibility to humidity and condensation, leading to malfunctions.

2. Our Innovative “Power-Free Portable Bidet”

To address these limitations, we have developed a groundbreaking solution:

Advantages of Our Power-Free Portable Bidet

1. No Charging, No Batteries, No Power Issues – Completely power-independent.
2. Pre-Fill Anywhere – Users can store water in advance from any source (e.g., water dispensers).
3. Single-Use Hygienic Nozzles – Made from biodegradable paper, eliminating hygiene concerns.
4. Easy Disposal – After use, simply wrap the nozzle in tissue and discard it in the trash.
5. Convenient Storage – Close the nozzle port seal and carry the bidet inside a handbag or backpack.

These innovations ensure that our bidet provides a cleaner, more convenient, and more hygienic experience, paving the way for a cultural shift in personal hygiene worldwide.

3. Cost and Manufacturing Advantages

1. Lower Component Costs – No motor, pump, battery, or circuit board, resulting in unparalleled cost efficiency.
2. Simple Assembly – No screws or electronic components, leading to superior production efficiency.
3. Compact, Portable Design – Without electrical parts, our bidet is smaller, softer, and easier to carry.
4. No Safety Certification Needed – As a non-electronic product, it bypasses costly international certifications.
5. Highly Durable – No risk of humidity damage, condensation, or electrical malfunctions.

Sustainability and Global Impact

In addition to superior functionality, our bidet addresses environmental concerns associated with disposable batteries, motors, and electronic waste. Given its power-free design, we believe our product should eventually become a mandatory hygiene standard worldwide.

Furthermore, our certification-free technology provides a decisive advantage in global trade. With its safety, ease of use, hygiene, and cost-efficiency, we envision a future where every individual carries a portable bidet.

As the shift from wiping to washing becomes mainstream, we are committed to leading this global transformation. By changing cultural habits, we will naturally achieve our mission of enhancing hygiene, promoting sustainability, and creating jobs for people with disabilities.

This translation maintains the sophisticated tone and formal structure appropriate for global business and academic audiences while ensuring clarity and persuasiveness. Let me know if you'd like any refinements!